TINDER x HELLOFRESH: FORKING SEASON  |  ART DIRECTION

Tinder and HelloFresh partnered to reinvent cuffing season. The data revealed that most Americans didn’t feel comfortable cooking for their romantic partner until the 5th date! We came up with Forking Season, a tongue-in-cheek spin on cuffing season for food lovers. With this campaign we highlight the intimacy of cooking for someone by helping to spice up the moment. We developed a series of original spices—Forking Seasoning—alongside special recipes to make that intimate moment both less stressful and more delicious.

I lead the visual direction on this 360 campaign which covered organic social, paid social, CRM, a limited time only Tinder x HelloFresh recipe boxes and Forking Seasoning kits.