ACNEFREE  | L’ORÉAL |  ART DIRECTION

I led concepting, art direction, design, and video editing for six application videos, while also creating a detailed shot list for AcneFree’s new photo bank to support content across various channels. In addition, I art directed the photoshoot to ensure visual consistency and alignment with the brand’s identity. We partnered with actress and singer Laura Marano—best known for her role on the Disney series Austin & Ally—to infuse the campaign with a relatable and engaging energy. Every piece was thoughtfully crafted to reflect the brand’s voice and deliver a cohesive experience across all media.