SKINCEUTICALS  | L’ORÉAL |  ART DIRECTION

In collaboration with SkinCeuticals, we developed digital, social, and creator content to spotlight the brand’s industry-leading antioxidant portfolio, led by the hero serum C E Ferulic. I concepted and art directed photo and video content for the campaign, crafting elevated visuals that highlighted the clinical strength and skincare benefits of the brand’s hero products. The result was a refined content strategy that connected with consumers and reinforced SkinCeuticals’ authority in advanced skincare.