SANOFLORE  | L’ORÉAL |  ART DIRECTION

Sanoflore aimed to elevate the online shopping experience by showcasing more than just product packaging. I developed a new photo direction and shot list that included styled product imagery, hands-on interaction, and model application to better convey product benefits and usage. I art directed both photo and video content, which was featured throughout Sanoflore’s French e-commerce site to create a more immersive and engaging brand experience.