CHRISTMAS TREE SHOPS AND THAT  | ICED MEDIA |  ART DIRECTION

Concepted, art directed, and designed a series of three seasonally themed videos, along with supporting social content, to capture the in-store experience in a fresh, engaging way. In addition to partnering with influencers, we collaborated with celebrity talent Angela Kinsey—best known for her role on The Office—to bring humor and authenticity to the campaign. The content highlighted the brand’s message of guilt-free budget finds through relatable, value-driven storytelling without relying on traditional shopping haul tropes.